26/03/25
International flexible packaging specialist Korozo Group (Korozo) has embarked on the next stage of its journey, to serve markets and customers around the world with cutting-edge solutions to create a circular and sustainable future for all.
Korozo was officially founded as a flexible packaging manufacturer in 1973, although its manufacturing roots go back as far as 1934. Having celebrated its 50-year anniversary in 2023, the business is now looking far into the future.
Refreshed branding and an updated logo have been introduced to give Korozo new impetus in the fast-paced and evolving flexible packaging industry. They reflect and support the evolving nature of the markets Korozo serves with innovative flexible packaging solutions, such as food, non-food, automotive, and industrial applications.
The new logo is accompanied by the tagline, “Delivering Sustainability, Pack by Pack”, reinforcing Korozo’s commitment to environmental stewardship and engineering solutions that ensure a sustainable and circular future for all.
To ensure delivery of these goals, a new-look team is in position to focus on strategic areas of growth and support colleagues in fulfilling their professional and personal goals.
Continuing to be led by CEO Adam Barnett alongside COO Soner Koç and CFO Mişel Arditi, the Korozo Group leadership team is made up of: CSCO Alp Gür, CPO Banu Çelik, CCO James Diprose, Strategic Projects Director Ertuğrul Aşçı, CISO Dr Betül Türel Erbay, CSTO Taylan Ateş, CMGO Selin Bahar Meşulam, Quality Assurance Director Neşem Ağır, Internal Audit Director Nurdan Ekmen, CIO Güngör Bingül, and CHRO Aziz Şahin. Jan Laeremans remains as Managing Director of Vitra and Özgür Akyıldız is Sareks General Manager.
Complementing the leadership team, segment-specific market managers are in place to focus on key areas strategically important for the future of the business: Kemal Yürüm (Protein), Fatih Imre (Consumer Brands), Can Ertekin (Pet Food & SUP), and Baris Güre (Industrial).
A redefined customer care division is also taking shape, connecting all stakeholders to support and reinforce the requirements of customers throughout the business. This important business function is being overseen by Ebru Hacihuseyinoglu Duran.
Complementing the high-level corporate developments initiated to lead Korozo Group into the future of sustainable and circular flexible packaging, a new website has been launched to provide customers with clear, concise, and actionable insights. The new-look www.korozogroup.com features a clean design, strong visuals, a simplified user interface, and focused content outlining the challenges brands face and the capabilities of Korozo’s solutions to meet and exceed market demand.
With a strong focus on applications for flexible packaging and examining the opportunities and challenges, the site provides a comprehensive resource for those seeking functional and sustainable packaging solutions, regardless of their brand or product.
As noted by CMGO Selin Bahar Meşulam: “Our transformation is more than an aesthetic update. It’s a step that reflects our environmentally conscious, sustainable, and global vision. With every packaging solution, we are building the future today and delivering sustainability, pack by pack.”
Adam Barnett, CEO, said: “With 2025 a year of opportunity, growth, and success, we are excited to introduce a fresh identity to the market and reframe what it means to work with and for Korozo Group.
“It has never been more important to lead the flexible packaging industry in its pursuit of sustainable solutions and to be at the forefront of crafting a circular future. Our deep market-specific expertise, in-house technical know-how, and laser focus on sustainable practices and processes, make Korozo Group uniquely placed to fulfil the mission and ambition of customers and consumers alike.”
Selin concluded: “Together, we will build a stronger future with Korozo Group’s global vision, strategic growth goals, and sustainability mission.”